Microsoft Dynamics CRM Named Leader in Sales Force Automation
Microsoft Dynamics CRM, and Dynamics CRM Online have been named leaders in sales force automation for 2016. The sales force automation applications are also known as CRM systems and help organisations complete their sales activities, processes and administration. According to Gartner the total market is now worth almost $6 billion after experiencing 9.8% growth last year.
Dynamics CRM and CRM Online were praised for their close integration with other Microsoft business applications and their ability to be tailored to the needs of users. Other highlights included the customer service and Microsoft’s vision for the future with acquisitions and new developments within the cloud platform.
Sales Force Automation Industry Trends:
- By 2018, manual data entry by salespeople for sales force automation systems will be reduced by 50% due to adoption of mobile sales productivity tools.
- By 2018, 20% of large B2B organisations will build business graphs of their sales processes to improve their sales execution.
- By 2018, 20% of B2B organisations will have changed their indirect channel sales approach by focusing on commercially available partner relationship management applications.